TAKE A CHANCE TO SCORE THE BULLSEYE WITH YOUR TARGET AUDIENCE
Humour? In a corporate video? Whaaatt? You are a serious company. A legit company. You have a professional image to uphold.
Yes, yes and yes. We know. Hear us out.
First of all, corporate videos. What are they? And more importantly, what are they for?
Corporate videos is an umbrella term for videos that are generally non-commercial. So, #NotAnAd (loose definition by yours truly). They can be anything from product explainers to customer testimonials, training videos and more. The goal of these videos, and any video, really, is to communicate and connect with your target audience. They can be your existing buyers, your potential customers, your staff.
Using humour in your corporate video doesn’t mean you don’t take your brand seriously. We understand that companies shy away from comedy because they are hesitant to come off as jokers, or worse, charlatans.
But comedy is a wide spectrum. From light-hearted to laugh-till-you-cry, there are countless ways to create and execute a comedy concept in just the right way so it fits and elevates your brand like a tailor-made suit.
OUR RECENT WORK
We’d love to help you bring your ideas to life. Grab a cuppa and check out our latest work.
WHAT OUR CLIENTS HAVE TO SAY
WHY COMEDY
As for: why comedy? Simple. Comedy because everyone likes to be entertained. Everyone. Even your accountant. With the glut of videos these days, the way to get your audience’s attention is to entertain, rather than just inform.
So your audience feels they are getting something i.e. entertainment, rather than just another company trying to push their own message and sell them something.
When your audience is entertained, they are more likely to share it, which means higher engagement. Higher engagement = effective messaging = better results!
Done right, your brand comes across as clever, professional and you get effective cut through to your target audience. Here are a few examples of different tones and styles to give you some ideas:
1
Apple: The Underdogs
With close to 4 million views to date for what is essentially a 3-minute long corporate video (Arguable. Some call it an ad, some say comedy brand film. Doesn’t matter in this case), this goes to show that if it’s good entertainment, people will watch it. This is a comedic narrative about an underdog team that gets a rare chance to pitch their concept to the big boss. It works because it’s funny and people relate to and root for underdogs.
Slack
This customer testimonial video is clever in the way it’s scripted to look like it isn’t scripted. The editing and choice of soundtrack adds to its entertainment value, and the graphics show the product off in a seamless way.
2
3
Dollar Shave Club
And of course the classic explainer video by Dollar Shave Club, which arguably sparked off a new wave of explainer videos. It’s a great script, packed with gags, delivered by the founder who has comedy experience. With over 26 million views to date, this style obviously works.
That said, we know comedy can be hard to get right. You’d need to work with creatives with the right instincts, skills and experience, who have honed sharp comedic sensibilities (you know where this is going)… like us!
OUR CORE TEAM
As a crack team of creative professionals, we have well over a decade of international and local experience in how to create the most resonant content.
DAN stevenson
Creative Director
Jacqueline Lim
Head Writer & Producer
David Rusanow
Cinematographer
WHY US
We’ve made heaps of comedy content from commercial and corporate videos, to original short films. Here are 3 examples of our past work:
Corporate
Dan directed this piece, “The Flying Dead”, about zombies on airplanes for Scoot’s YouTube channel.
Commercial
Dan directed this piece, “Grab, Don’t Flag”, about the dangers of flagging for a ride-sharing app.
Original short film
Check out our comedy short film, Home Brew, about Aussie mateship and magical beer.
FREQUENTLY ASKED QUESTIONS
I’m not really sure what I need yet, can I call for a chat?
Of course! Sometimes it’s good just to talk through some ideas. You might even find out you don’t absolutely need a video at this point! Perhaps you’re better off putting the money towards some SEO or Facebook ads for the moment. Don’t worry, we know what it’s like to be a small business, you need to make every dollar count, and we’ll make sure you get the right advice that suits you.
How much does a video cost?
Videos come in all shapes and sizes and are costed accordingly. Some simple property videos can cost as little as $600, while high end TV commercials can cost tens of thousands. As a ballpark though, most mid-range videos cost between $5-10 thousand. However the thing to note is, we’re always willing to work within your budget. We can help make suggestions ensuring you get the most bang for your buck. If you’d like a more in depth exploration on how much videos cost have a look our blogpost here.
How long does a video take to produce?
While we can produce videos in a few days if needed, usually allow for around 3-4 weeks from the first phone call to final video delivery. However depending on what type of video, the length of time may vary. Larger productions that involve scripts and talents typically take longer because we need to ensure our clients are 100% happy before we head into shoot.
How long does it take to shoot?
Going on shoot is where all the action happens, it’s when we rock up to location with our cameras, lights and crew. While some videos can take days to shoot, typical shoots usually go for 1 day.
What is the process for making a video?
Any production, whether it is a corporate video, TV commercial, TV show or movie, can be broken down into 3 distinctive periods: Pre-Production, Production and Post-Production.
Pre-Production
The process before the shoot day is known as Pre-Production and is a crucial stage because it’s where we help our clients craft their story and decide on the look and feel of the video. It’s where we decide on the concept: what do we want to say? What’s at the core of the story? It’s where we decide what talents to use. Are they going to be internal staff or hired actors? What are they going to be wearing? What are they going to say? Where are we going to shoot? This is really important to lock down before the shoot day because that’s where most of the budget is spent, on the equipment, cast and crew.
Production
You’ve decided on the style, locked down the script, chosen your talent, decided on the location and prayed for good weather, now the big day comes where you marshal the troops and head into shoot. Being on set really is a magical experience. There’s a crackle in the atmosphere when the cameras roll, it’s where all the effort in pre-production pays off and you see your ideas come to life.
Post-Production
This is where our editors sit down with the hours of raw footage, sift through the bloopers and craft the story. It’s where we select the most beautiful shots, find the moments, the best soundbites and put it to music. We then come down to your office with some bags of popcorn, dim the lights and show you the masterpiece. Of course, it’s not done yet. You may prefer a different music track or a different soundbite, we’ll work with you until it’s something you absolutely love.
OUR CLIENTS INCLUDE
